Acquiring customers is difficult, which is more, difficult than acquiring them is retaining them and the most difficult situation comes when you have to turn them into brand advocates or into loyal fans. The best way to advertise about your brand is to just spread the information through the word of mouth technique, it is considered to be one of the cheapest and efficient ways to spread information. Even in times of internet and digital marketing big companies and brands are using this technique in their marketing strategies to grow their business and reach a wider audience.
Consumers today are smart enough to tell the difference between a false advertisement and a legitimate one. Consumers will go through all the aspects before buying a product, consumers will seek feedback from people who have already used the product, they will read reviews and they will review the platform from they are going to buy the product. Technology has made everything very easy for customers as they can easily get all the information online within minutes or seconds. These are the reasons why all the brands should maintain a good picture in front of all the buyers and the potential ones too.
Below we have mentioned some classic strategies through which you can persuade your customers to do all the talking about your product or your brand:
Ask People for Feedback
the most common, tested, traditional and effective tactic is to use word of mouth technique to spread awareness about your product or brand. There are reports that prove that a customer can build an opinion about a particular brand in 8 seconds, so if you want them to build a positive opinion in 8 seconds, show them something that no one else is showing them, something unique and worthwhile. A lot of Digital Marketing Companies have always kept this technique in their mind while they go ahead with their campaigns.
Integrate Social Proof
The best way to be effective is to gather proof, proof that shows that people are happy and they are satisfied with your services, proof that shows that your product is worth it. The current trend that people are following is that they are sending videos of them with the product and reviewing it, gather content that has positive responses from your clients or customers. Reviews from your audience are something that will encourage other people to take your product seriously.
Clients and Case Studies
There are a lot of businesses who have been providing case studies in order to show an interesting aspect of their strategies. Your case study can either be written by you or you can have your clients write it down for you. Having your clients jot it down for you can be interesting because a lot of people want to hear it from the people who have used your services and who already know your prospects. Case studies from your clients can boost your confidence as well as the confidence of your potential customers.
Customers Are Content Creators
The people involved in digital marketing are highly known and they are well aware of the fact that influencer marketing is always a better way to promote knowledge about your brand. Another way to turn your customers into brand advocates is to hold contests on social media about your brand, ask your customers questions, ask them about the product, you can ask them to click selfies with your product and then you can also ask them to post these pictures on your page in order to create more traffic and in order to reach a wider audience. Such social media campaigns always result in more engagement and it also increases followers.
Exceed People’s Expectation
If your customers think that you will only come up with SMS marketing, you need to take a step forward and show them that you are on the billboards and all over the television. This is the age of advertising, give them a little more than what they expect. Give them a personalized experience and make them feel that they are special. Sending a personalized message doesn’t mean that you will give them another device or thing with the one that they have offered, surprises can be inclusive of messages through which they can feel special and nice.
Delight Unhappy Customers
The best way to surprise or make your customers happy is by giving them what they deserve. Make them happy by giving them high-end products and by providing them services like never before. Let there be bad or unhappy customers because these unhappy customers tend the most satisfying ones and the most loyal ones. Get to know their experience, know what went wrong and where the problem was, work towards solving it, and make sure that the unhappy customers see this. There are reports and researches that show that unhappy customers are the ones who become the most loyal brand advocates in the end because they can actually see that the brand has worked towards the concerns.