Unlocking Sales Potential The Power of Frequently Bought Together for Magento 2

Unlocking Sales Potential: The Power of Frequently Bought Together for Magento 2

In today’s fast-paced e-commerce world, it’s important for online stores to use tools that boost sales and engage customers. One simple but powerful tool is Frequently Bought Together. FBT suggests products that are commonly purchased together. This article explores how FBT can increase sales and customer engagement for Magento 2 online stores. We will look at what FBT is, how it works, its benefits, and how stores can easily add FBT to improve their e-commerce success. Join us as we uncover how this simple tool can transform online businesses into sales powerhouses and delight customers.

What is Frequently Bought Together?

Frequently Bought Together, or FBT for short is like a friendly shopping assistant in the online world. It’s all about suggesting things that go really well together, just like when you buy a burger and they ask if you want fries with that. When you’re checking out a product online, FBT recommends other items that people often purchase with the one you’re interested in. It’s like getting a helpful tip to make your shopping experience easier and more enjoyable.

To give you an idea, think about shopping for a new phone. When you look at a phone online, FBT might say, “Hey, people who got this phone also liked these things: a cool case, a screen protector, and some wireless headphones.” It’s like a friend telling you what would make your purchase even better. Or if you’re shopping for a camera, FBT might suggest getting memory cards, a camera bag, and a tripod because, guess what, that’s what many other camera shoppers have found really useful. These recommendations are not random; they’re based on what people tend to buy together, making your shopping experience smoother and more exciting. 

The Mechanism Behind Frequently Bought Together Extension

The magic behind Frequently Bought Together isn’t really magic at all; it’s smart algorithms at work. These algorithms are like digital detectives, analyzing the shopping habits of lots of people. When you’re looking at a product, FBT algorithms jump into action, searching for patterns. They figure out what items are often bought together and then suggest those combinations to you. It’s a bit like a recipe book suggesting which ingredients go well together, but in this case, it’s products that are the ingredients.

A. Role of data analysis and customer behavior in FBT recommendations

Imagine you’re in a gigantic virtual mall, and every move you make is being watched (in a totally friendly way!). FBT keeps an eye on what people click on, what they add to their carts, and what they finally buy. By crunching all this data, FBT can understand what products are like best friends, always hanging out together in people’s shopping carts. It’s not just about what people say they like, but what they actually buy. Your shopping habits and the habits of others help FBT make suggestions that fit your style.

B. Technologies and tools used to power FBT extensions

Behind the scenes, FBT relies on some pretty cool tech and tools. It’s not just one person guessing what goes well with what; it’s machines doing the heavy lifting. These machines use things like artificial intelligence and data analysis to work their magic. They can quickly sift through tons of information to make sure they suggest the perfect pairings. So, while you’re shopping, you can trust that FBT is powered by some nifty technology, making your experience as smooth as possible.

Benefits of Implementing Frequently Bought Together Extension

Frequently Bought Together Extension in your online store isn’t just a trend; it’s a strategic move that can bring remarkable advantages to your e-commerce business. Here’s a breakdown of the benefits:

  • Increased revenue and sales through upselling and cross-selling: FBT encourages customers to buy more, increasing the average order value. When they see complementary items, they’re more likely to add them to their carts, resulting in higher sales and revenue.
  • Enhanced customer experience and satisfaction: FBT provides a more personalized and convenient shopping experience by offering customers products that align with their interests. This creates a sense of being understood and catered to, leaving customers happier with their shopping journey.
  • Improved customer retention and loyalty: By helping customers find items they genuinely need, FBT strengthens the bond between your store and its customers. This, in turn, boosts customer loyalty and keeps them coming back for more.
  • Encourages exploration and discovery: FBT recommendations entice customers to explore your product catalogue further, potentially discovering new items they wouldn’t have found otherwise. This helps broaden their shopping experience and increases the chances of them finding products they love.
  • Optimized inventory management: By promoting items that are frequently bought together, FBT helps you manage your inventory more efficiently. It can reduce overstock of less popular items while promoting those that are in high demand, ultimately streamlining your product offerings.

How to Implement FBT in Magento 2

Implementing the power of Frequently Bought Together (FBT) in your Magento 2 store is a straightforward yet impactful process that can elevate your sales strategy. Here’s a step-by-step guide:

  • Choose the Right FBT Extension: The first step is to select a reliable FBT extension compatible with Magento 2. You can find various extensions in the Magento Marketplace or from reputable third-party vendors. Be sure to read reviews and consider features that suit your specific business needs.
  • Install and Configure: Once you’ve chosen an FBT extension, follow the installation instructions provided. This typically involves downloading the extension, uploading it to your Magento 2 store, and configuring settings according to your preferences. Ensure that you’ve set up FBT to display recommendations on product pages.
  • Customize Recommendations: Most FBT extensions allow you to customize how the recommendations are displayed, such as layout, design, and the number of items shown. Tailor these settings to match the look and feel of your store.
  • Test and Monitor: After configuring FBT, thoroughly test its functionality on your website. Check whether the recommendations appear as expected and ensure they enhance the user experience. Continuously monitor the results and gather data to assess the impact on sales and customer engagement.

FBT extensions for Magento 2 typically offer various customization options. You can determine which products to include in recommendations, the display location, and the number of recommended items. Some extensions also allow you to set rules for recommendations, such as promoting products with the highest sales or ratings.


In the world of online shopping, Frequently Bought Together (FBT) is like your helpful shopping buddy. It makes buying things easy and exciting. We’ve learned how FBT works, why it’s so great, and how to make it work for your Magento 2 store.

FBT isn’t just a cool feature; it’s like having a shopping expert by your side. It suggests products that go perfectly with what you’re buying, just like a friend who knows your style. This not only makes shopping more fun but also helps businesses make more money and keeps customers happy.

If you have an online store, don’t miss out on using Frequently Bought Together. It’s not just a trend – FBT is a smart strategy that can boost your e-commerce sales. With the right FBT setup in Magento 2, you can increase sales, make customers happy, and run an efficient store. So don’t wait – try using FBT and watch your online business grow. This simple tool can take your e-commerce success to new heights.

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