The quality of your customer service greatly influences a restaurant’s popularity. However, it does not only depend on food but also on the design of the interior of the restaurant to attract and keep customers in your Restaurant. The idea is to build an environment in which customers can experience the absolutely best-eating experience.
A great interior restaurant design invites the customers to enjoy their meals. Interior design is the major factor influencing customer experience and conduct. Increasing competition in the restaurant industry makes it essential for distinguished and attractive restaurant interiors and ambiance to attract customers. A renowned interior designer can help you achieve and find this by following the below tips.
Tips for attracting more customers using interior design
1. Style of the restaurant
When the interior of your restaurant is designed, the first step is to decide about a design and a style. Will it be a fast-casual affair? Or are you looking for a more formal setting? Will your restaurant specialize in a particular cuisine? Then a foreign country’s cuisine, coupled with its distinct atmosphere, is sure to make you stand out.
Create a vision for your business. This may seem obvious, but the truth is that most restaurant owners never seem to come up with a concrete plan. Attempt to strike the ideal balance between a one-of-a-kind idea and a traditional restaurant environment. Restaurants with themes such as airplanes, cruises, treehouses, or robots are sure to draw a crowd.
Everything else becomes much easier when you clearly understand your look. Anything you purchase now, including furniture, lighting, decor, staff uniforms, and the music you play, will contribute to your restaurant’s overall atmosphere.
2. Layout of your restaurant
The next step in every interior design project is to create a pleasant layout or floor plan with the help of a restaurant interior designer. Stuff and customers should be able to move through space in an orderly manner without getting in each other’s way.
Your seating arrangement is determined by the amount of room available as well as the theme you want to convey to your customers. Your aim should be to bring in enough customers to make a decent profit while still making your customers feel comfortable. Fast-casual restaurants place a greater emphasis on seating space, while fine dining establishments place a greater emphasis on ambiance.
If your restaurant is casual, customers won’t bother to sit nearer to others or even wait in the queues. However, if you want to give your guests a more intimate experience, space your seating units further apart so that people can have private conversations.
Find the best mix of tables you will need. Many restaurants have tables with 2, 4, and 6 tops. In most family restaurants, six top types are required, while in pubs, bars, and casuals, two tops are required. Pay attention to each customer’s specific requirements, such as privacy for couples, open spaces for families, and private corners for business meetings. Whatever seating you select, make sure it is comfortable, accessible, and usable.
Focus on table and chair designs as well if you want to optimize seating. Some designs are more adaptable than others. To maximize space, you can also move or modify the location of your counter.
3. Lighting inside your restaurant
The most undervalued aspect of a restaurant’s interior is lighting. Commercial lighting comes in a number of styles, each of which creates a unique atmosphere. Lighting contributes to the core of the customer experience by setting a mood and setting an atmosphere in the restaurant.
Lighting may be used to highlight features, illuminate areas, or establish welcoming corners. Bright neutral lighting will make the space appear light and airy, while a romantic dining area will be created by hanging pendant lights at specific individual tables. The right lighting will enhance your customers’ dining experience by beautifying furniture, hiding faults, and enhancing their overall dining experience.
One of the first items that attract prospective consumers is lighting. A street passer-by may be enticed by the use of vivid, eye-catching lights. If you don’t have any experience with lighting layouts, it’s strongly recommended that you seek assistance from a lighting professional or a professional restaurant interior designer.
4. Decor
The type of decor you get for your restaurant is also determined by your concept. The elegant decor will complement your restaurant’s overall theme and enhance the atmosphere. A decent color scheme denotes high-end interior design. The colors you choose should match the theme of your restaurant. In general, family restaurants are decorated in pastel colors, while pubs and bars are decorated in vivid, bright colors.
Get imaginative and carry out some unusual ideas, such as hanging colossal artwork on the walls. Graffiti is another low-cost choice for creating unique design patterns. You might also experiment with some water features. Whatever you pick, bear in mind that it should complement the restaurant’s atmosphere.
5. Music inside your restaurant
Your restaurant’s appearance is often influenced by the music. It should complement your restaurant’s theme, menu, and decor because it has a direct impact on customers. According to research, background music not only makes employees happy, but also boasts a restaurant’s image and increases customer appetite. Background music is a must if you have a big dining room that is vulnerable to being empty at times.
Experts suggest rock music will raise your appetite and quickly make you have faster and empty tables, while the desire for refined or sophisticated food will increase with traditional, gentle, or symphonic music.
Consider bringing in live entertainment to your restaurant. While it is usually costly, it provides a luxurious atmosphere that might just give you the upper hand. If you have a budget, on weekends or even on special nights, you can even play live music. Another less expensive choice for casual restaurants is the radio. Make sure the songs aren’t the same if you use CDs or a playlist.
6. Heating and Ventilation
The HVAC system in a restaurant is a critical factor to remember. Kitchens emit a lot of fire, smoke, and odor, which can disrupt the atmosphere of your restaurant. To prevent this, it’s important that not only your commercial cooking range has sufficient ventilation, but also that your seating area’s air conditioning and ventilation are in good working order and are well controlled at all times.
Every restaurant’s first goal must be to provide comfort to its customers. In the summer, a non-air-conditioned seating area will scare the customers away. Yes, it is costly, but poor ventilation and air conditioning will cost you even more in the long run. You can appoint an experienced restaurant interior designer to design the ventilation layout of your restaurant.
Final thoughts
Now is the time to work and introduce these unique restaurant design ideas & design the interior of a restaurant that will appeal to your customers. You can always hire a restaurant interior designer if you’re feeling overwhelmed. Alternatively, do the design yourself as you learn more from an online interior design degree. They will assist you in creating the most effective concept for your restaurant.