Starting an eCommerce website appears to be a difficult activity at the start. However, once you get everything in place it becomes fairly easy. All you have to do is keep a few elements in check and you’re good to go!
During the current pandemic times, investing in an eCommerce website has become a necessity. Read through this article to get to know about the three things you need to do for a successful online business!
Industry and Product – Decide Your Playground
Maybe there’s something that you have been thinking about doing for some time now. It may be selling furniture online or wanting an internet service provider with better plans like Spectrum internet plans. Perhaps, you want to create a central hub for selling and purchasing used items? Make up your mind regarding a product and industry and then consider the following:
Finalize a Price
Before embarking on this rewarding journey, decide on a price range. You should decide this price range keeping in mind what your competitors are offering. Can you possibly offer more economic products?
Make it Available
Do not target sales in a single area only. You have an online eCommerce website. Therefore, there is no reason why you shouldn’t be targeting an entire state or the entire country. Target more people for more sales.
Shipment and Product Size
It may be possible that your product is slightly bigger than the products your competitors are offering. In such a case, the shipping price will definitely go up. What can you do in such a case? It’s simple. Add the shipping cost to the customer’s bill. Let them bear the shipping price. You can also take a good logistics partner on board to get discounts for your customers.
Marketing and Social Media
Make a plan of how you are going to market your product. You should be able to target blogs where you can write, public holidays where you can offer mega sales, and social media management to boost your sales like a pro!
Manufacturers – Get Them on Board!
Find relevant manufacturers for the products that you are going to sell online. Undoubtedly, this is a very important step and needs a lot of research. Thanks to the digital age, you can find them easily!
Use this purposeful search engine to find physical products online. You can find helpful info about resellers as well as the suppliers here. Look under the “Brand” section and note down the manufacturers who show up there.
You can benefit from many online directories as well. Build a list of manufacturers from them. Following this, the next step is placing products online and selling them. Worldwide Brands and Whole Central are good places to start from.
Setting Up Your Website
You’ve laid the foundation and now it’s time to set up your website. An eCommerce website manages all products, categories, payment options, and more. Basically, all the elements to facilitate a successful purchase are present on an eCommerce website.
Shopify, starting at just $14/month, offers amazing eCommerce facilitates. Furthermore, if you set up your website on their platform, you can easily promote your products using the numerous website templates. Standing out from others is not a difficult task on Shopify owing to plenty of customization options.
OpenCart is an open-source website that you can use for your eCommerce store if you’re looking for a free option. Here, independently working developers work to make it more secure and advanced. However, you will have to get hosting and security services from a third-party provider here, unlike Shopify.
Web Design and Graphical Assets
An appealing web design and high definition graphical assets play a great role in getting the attention of visitors. Therefore, if your products look good visually, there’s a great chance your customers will buy them. Consequently, invest wholeheartedly in good graphic designs by hiring experienced graphic designers.
Domain Name and Hosting
Obviously, you need a great domain name to get good rankings on the SERP. Therefore, go with a name that defines your brand. Moreover, once you buy a domain name, get hosting services from a reliable provider. Bluehost and GoDaddy are both good options. Note that you also need reliable internet for smooth browsing and quickly incorporating updates on your website. I remember dialing the Spectrum phone number to get fast internet for my website before creating one. So look for good ISPs in your local area to maintain an up-to-date website.
Follow the tips above and make a superb eCommerce website. Ecommerce is rising and today is the time to invest in it! Who knows you may be the phenomenon of the next year!