You don’t have to surf the net for months to understand the basics of SEO. Let me introduce them to you.
How Search Works – Have you ever heard of Matt Cutts? Yes, he is the former head of webspam at Google. In this short video, Matt discusses Google’s approach to search and relies on GoogleBot indexing and web crawling.
Google Search Engine Optimization Starter Guide – Since the guide was created by Google, it contains many SEO strategies that you should consider.
Keyword research
Keyword research is a key component of the whole SEO strategy. You need to know what search engines your target audience will search for in search engines to get more opportunities for your website. Yes, you can do keyword research in a variety of ways, but one important thing you should understand is the purpose of the search. There are several search queries:
Here are some guides that cover keyword research
Keyword Research for SEO: Definition Guide – An Outstanding Guide to Brian Dean. See the strategies Brian suggests.
How to do keyword research – another comprehensive guide from Ahrefs that will help you a lot.
Long tail keywords – more traffic; Less Competition: Long Tail Keyword Mastery Guide.
Competitive research
Competitive research plays a vital role in the overall Search Engine optimize strategy. If you know what strategies and tactics your competitors use, you can stay ahead of the curve. However, here are some reasons to do competitive research:
What your competitors can do to rank higher on Google and use this information to your advantage.
You can see what your competitors don’t do and learn from the mistakes of others.
Here are some guides on how to do competitive research:
SEO Competitive Analysis – A guide written by Nathan Gutch that gives you a list of the factors you should pay attention to during the competitive analysis process.
How to do detailed competitive analysis (with only 2 tools) – Yes, read this guide to learn how to do competitive analysis with the help of Ahref and similar web.
On-page SEO
I think Moz offers one of the best explanations for on-page SEO that can be found on the web. Let me know:
“On-page SEO is the practice of optimizing individual web pages to gain higher rankings and more relevant traffic to search engines. On-page refers to both the content of a page and the HTML source code that can be customized … “
As you can see, on page SEO is an element that you should focus on. I suggest you follow the detailed tutorial here:
On Page Ranking Factors – A guide from Moz that helps you understand the importance of different types of page elements and their importance in SEO.
On-Page SEO: Ecstasy Optimized Page Anatomy (2019 Update) – Guide that lets you go through on-page SEO with an actionable checklist full of advice pieces.
Page SEO: A (2M Keyword) Data Driven Analysis – Get acquainted (gain, obtain) with one of the largest data-driven analytics in Page SEO Studies from Ahefs.
Content audit
You know that a website must have indexable content. Monitoring a content helps you to control the value of your content. These two guides show you how to run a content monitoring properly.
A step-by-step guide to managing content monitoring – If you need an in-depth course on how to monitor content, check out this guide by Eric Sue.
How to Monitor a Content – Don’t miss out on effective and valuable tips on monitoring a content from Everett Sizemore.
Off Page SEO
Off-page SEO includes strategies aimed at improving your website’s ranking in the SERP. In other words, these strategies mean increasing traffic to your site, getting more exposure, and of course links. Yes, link-building is an off-page SEO strategy.
Off-page SEO: What it is and how to crack it – a comprehensive guide to off-page SEO by Joshua Hardwick. The author of Page covers the subject of SEO in detail and provides some great strategies along the way.
Complete Guide to Outreach: 52 Stored Sources – Outreach is a significant part of a link-building process. So, how to outreach properly is strictly important.
Nub Friendly Guide in Link Building – The guide will guide you through other things