SEO or Search Engine Optimization means your website will appear in search engines like Google. The more you utilize SEO well the more it’ll be visible towards the top of the Google searches. The best SEO for the hotel industry traffic is way more than social media marketing.
Here are some ways to optimize your local hotel business website through the best SEO for the hotel industry –
Design your page properly
The format of page designing is the key thing of your site. You should use heading, H1 as the primary title which is the topic of your blog. Then H2 or H3 followed by H1 as subheadings and sub-sub-headings. To break sub-topics and make it easy to understand this breaking is important. Use the main keyword in H1 and similar meanings in H2, H3. Use bulletins and make proper utilisation of blank spaces by inputting photos or videos. But don’t cluster, sometimes little white space increases readability. Avoid tough, lengthy and unusual words, otherwise, the customer may have a problem in understanding. Insert internal and external links as a reference of different pages and use linker keywords to distinguish the purpose of the link.
Photos and videos
The loading time of a website should not exceed more than 3 seconds. If users find your hotel website taking too much time to open they will leave your website. To decrease the loading time you need to decrease the size of the photos and videos you use. Reduce the size without damaging their quality or ask your photographer or videographer to send you compressed files. Make sure you use well decorated and colourful photos and videos on your website.
Correct broken links
Check your website whether there are broken links left. You can check the broken links from a search engine like Google or broken link checkers. If a content of a website is deleted or removed then update your website by removing their URL or replacing it with other similar content. Check whether there are broken links left. You can check the broken links from a search engine like Google or broken link checkers. If a content of a website is deleted or removed then update your website by removing their URL or replacing it with other similar content’s URL. You can also include your page and search bars to link with your website for further information. If users find an error in linked URLs they will not return to your site.
Use of keywords
Keywords are a very important part of search engines. You have to choose keywords carefully so that people can easily reach your hotel website. Hospitality related keywords are commonly used in every best seo for the hotel industry or agency website, there you may face high competition. Another thing is readability which you should consider from the users’ side, not just for search engines to present your hotel website to more customers and reach the top of the search engines.
Keep updating your content
You don’t need to keep writing blogs with thousands of words for a single update. Rather make it precise and keep updating your website. Answer every possible question that can come to the customer’s mind. And focus on the high-quality content of your hotel blogs. You can give access to your hotel to the Content Management System ( CMS ) who can keep editing your hotel’s updates. But don’t repeat information or make it monotonous. If you are a small hotel owner, you can edit your website rather than developing it.
Keep a purpose of each page
When a visitor comes to your hotel website they might not book your hotel room but you have to convince them to stay there. Give each page a purpose. Don’t repeat to book your hotel, rather use encouraging words to explore your hotel by browsing every page. Show every view of rooms, surrounding views and share location, transport of your hotel along with reasonable price and sizes. Convince your customers that your hotel is better in compassion to others. Each page should contain a single purpose or call to action to separate demands.
If you are expanding your business you can hire a PR to spread the name. The digital PRs should understand SEO well. You can hire external PRs also like vendors, visitors, suppliers, guides, partners, tourists. Also, build links by inserting external well-built links to yours. Lastly, ask for Google reviews from customers.
SEO is a very crucial tool to understand for marketing your hotel business. For running in the long-term, SEO should be efficiently managed to not only create traffic but also to retain the brand awareness of your hotel.