Search Engine Optimisation is evolving with time. The primary aim is still about improving the ranking of the site, which will eventually help in driving traffic. However, the strategies used are evolving as per the changing search engine algorithms. It is essential to stay updated with latest SEO strategies for boosting search engine ranking. In this context, provided below are the most trending SEO strategies that can be effective for improving a site’s ranking.
Google My Business Listing
Google My Business Listing is the simplest way of increasing traffic to a site at the moment. It is very much proven that this strategy can help a site in garnering seven times more traffic. All that one need here is to ensure that the link provided in the Google My Business Listing is working well. Don’t forget to provide key business details as well those can be useful for an enquirer.
Quality backlinks for better ranking
Backlinks are still considered the most powerful ways of traffic generation and ranking. In this context, emphasis should be given more towards getting backlinks from the authority sites. Google prioritizes quality backlink from authority sites as far as improving the ranking of a site is concerned.
Free and paid social media campaigns
Needless is to talk much about the influence of social media when it comes to brand promotion. Specifically, platforms like Facebook and Twitter have been incredible in terms of promoting blog posts and driving traffic. The best part about social media platforms is the quicker results they provide. Along with frontline platforms like Facebook and Twitter, one must not ignore the information-based platforms like Quora to promote a page or site. The platforms are currently the most effective ways of knowing client feedback. It would be even better to answer their queries, comments, etc, for the greater accomplishment of the viewers.
One may also go with paid social media campaigning to appear in key feeds. The best part is that it allows the site owner to specify the kind of audience to be targeted. It means more specifically one defines its targeted audience, better can be the reach.
Classic On-Page SEO
On-page SEO still is among the most relevant website optimization strategies. It is the foremost thing that the SEO Specialists do for optimizing a site. Effectiveness of on-page SEO is very much dependent upon quality content. A perfect combination of quality content, with a smartly used keyword, and brilliantly written Meta description can make any On-page SEO strategy effective.
Getting listed in Online Directories
Getting featured in the review sites is considered one of the proven ways of driving traffic. Along with paid ones, one should not ignore the free web directories as well.
Driving traffic through landing page
Optimizing the landing page is one of the proven SEO strategies of modern times. These pages are designed specifically to make the visitors take the intended action, like directing visitors to download, accessing coupon codes, etc.
Long-Tail keywords for a quick boost in ranking
One of the prime transformations witnessed in contemporary SEO is the greater usage of long-tail keywords. Marketers have realized that these keywords are crucial in terms of improving a site’s ranking. It is thus advised to include more number of long-tail keywords in contents for better results.
Email marketing for the targeted audience
Very much like on-page SEO, email marketing is among the classic strategies that are still relevant in terms of boosting traffic. The best part about email marketing is that here the visitors are extremely targeted and loyal. However, the crucial part about email marketing is to write content with key details in a precise fashion and to use the catchy subject line.
Guest blogging for better ranking
Guest blogging is among the most impressive ways of generating traffic to a targeted site. It has been a proven strategy for the bloggers aiming to make the most of Google-powered advertising platforms. However, product-based e-commerce sites can also find Guest blogging as an effective way of generating traffic.
Making most of Google Analytics
Google Analytics makes SEO strategies well-optimized and targeted. The best part is that one can have it absolutely for free. It’s currently the most trustworthy way of analyzing user behaviors. Be it about blogging sites or online selling platforms, reports of Google Analytics are valuable for all. Optimizing content based on Google Analytics reports has been a proven strategy of digital marketers.
Through Google paid ads
Google paid to advertise is perhaps the most guaranteed way of generating more traffic to a site. It’s a simple strategy; here the site owner pays Google to showcase its site at the top of the search engine page. However, it depends upon content quality and effective keyword strategy.
Through Google Maps ads
Google Maps Advertising is among the most upgraded strategies of all at the moment. The interesting part about the strategy is that it provides the flexibility of selecting between priorities through Google Ad. Through Google Maps ad, the concerned site appears at the top of the Google Map search result page.
Traffic through display and retargeting Advertising
A display ad is one of the straightforward yet productive ways of garnering traffic. These ads appear at the most relevant sites as per the niche of the advertiser, which makes the chances of driving viewers to the site higher. Talking about retargeting ads, these appear at the targeted sites, as well as in the social media feeds. The best part about these ad campaigns is that it appears among people have already visited the site prior.
Each of the strategies discussed above is the most updated and are equally proven. However, simply trying any or all of these strategies is not enough. One must understand the relevance of a strategy for the specific site and needs to optimize the contents in accordance with the best result.