The very purpose of the online presence of your business is, of course, getting more business, generate leads, serve existing customers, and attract prospects.
Beyond the above purposes, what matters to you is the search ranking of your website. The more, the better. Although writing, reading, or speaking the term ‘search ranking’ seems easy, in reality, ranking high on search engines, consistently is a bit difficult.
However, there are various ways to promote the website. You can share the URL of the site, or links of blogs, etc., with friends, peers, family, or social media platforms to increase the number of visitors on the website. But, these techniques are of little help in boosting search rankings.
So, which technique helps boost search rankings? Across the digital marketing world, and according to the best of best SEO company in India, recommend Keyword Optimization. It is a technique to find and use the right combination of keywords that can satisfy your audience and search engines. It is one of the reasons why most digital marketers spend hours to find the right balance of keywords to be used on a webpage.
The use of best, relevant keywords for your business can get you more customers, revenue from search engine traffic and this traffic is known as organic traffic. 35-40% of business revenue comes from organic search.
In this article, we will show you how to boost your search rankings through keyword optimization.
Before that, here are some benefits of optimizing web content.
- makes your content focused on the topic
- comfortable for the audience to read
- accessible for search engines to understand
- a source of target traffic that is simpler to convert
Optimizing the webpage for keyword helps search engines to understand what your site is all about, which leads to higher search rankings. Here are some tips to focus, while optimizing your website for keywords.
Placing the keywords: No matter the evolution and smartness of search engines, they still need keywords to understand the content on your website. To optimize your site for keywords, ensure to add them in the following parts on the site:
- Page URL
- First few paragraphs
- Image alt text
- Image name
Remember, visitors do not like content stuffed with keywords. Avoid it at any cost, because excessive keywords affect search rankings and can invite penalty.
Use of LSI keywords: They are words and phrases with a high degree of correlation to the topic or content. Google’s algorithm uses LSI (Latent Semantic Indexing) keywords to determine the content quality and relevance to the search term. For example, incorporating keywords such as ‘SEO agency India‘ or ‘SEO company India’ within a webpage a couple of times, indicate, the page is related to SEO or digital marketing agencies.
Understanding user intent: Before search engines evolved, digital marketers would cram keywords in the content in a bid to rank higher on being searched. Post evolution, search engines understand the intent of the users. Search engines list pages that provide correct solutions higher. The right way to meet user intent is to provide a solution to the problem.
Based on the intent of users, the keywords get classified into four types
The purpose of your webpage directly affects the intention you decide to target. For example, if you are trying to sell a product? Or if you are trying to provide information about a particular topic?
Content optimization: Manual content optimization is complicated and needs a lot of time. There are chances of missing out, adding vital keywords, or removing unwanted ones from the content. Optimizing the keywords and overall content helps boost search ranking.
To ease keywords and content optimization, you can use optimizing tools such as TextOptimizer, Serpstat Clustering Tool, Spyfu, Google Correlate, etc.
Further, most of these tools are beneficial for users via optimization of page text for a search engine and providing content ideas through a set of questions asked by the audience. Additionally, the tools are accurate in affording richness to your content, diversity in verb usage, the number and length of sentences. All these features, plus your efforts on keyword optimization, can boost your website to rank higher on search engines.