If one distinctly remembers Alice in Wonderland, the beauty of the novel’s color guide resonates deeply with us. Whether it be the distinct landscapes or the central characters’ particular attires, everything seems to capture our imagination.
Perhaps the novel’s brilliance was largely due to the vivid colors that seemed to pop out through the words. In our day-to-day life, we hear that a picture speaks a thousand words. This is why we continue to be influenced greatly with the pictures and colors on the television and movies.
The same is also true for videos. The right colors in a video can immediately enhance the overall experience of the video. Color schemes are also pivotal in making the videos visually appealing and clearly laying out the video’s message.
In order to choose the right colors, you need not be particularly artistic or have a keen aesthetic sense. To choose the right color, all you need to do is understand the basics of color theory and apply it to your videos.
What Do You Mean By Color Theory?
Color theory is a comprehensive theory explaining the combination and mixture of various colors and their resultant effects.
There s no clear one particular definition of color theory. However, some fundamentals date back to the renaissance era. More or less, since the 20th Century, the system that was devised by Albert H. Munsell, based on intensity and luminance, is largely unchanged.
What Is Color Theory Psychology?
Color Theory Psychology tends to determine the correlation between the colors and their impact on our cognitive reactions. Color theory psychoanalysts postulate that different colors trigger different mood and sensory receptors in the brain. Therefore, specific colors can result in specific moods and temperaments.
However, there is no one rule in deciding the meaning of colors. A host of different factors such as background, upbringing, cultural affiliation, etc. can result in different reactions. For example, the color yellow has a different meaning in Chinese ethnicity and an opposite European culture reference.
It is generally believed that pastel shades that are “warm” stand for soft and tender emotions such as energy, passion, and happiness. On the other hand, “cool” colors exude a sense of calmness, serenity, and trust.
How Can Color Theories Be Used In Video Marketing?
The usage of color is dependent on the nature and type of video you want to create. With the help of different effects and lightning techniques, videos can be edited to suit particular viewers. The usage of color schemes will accordingly be picked from any online pastel color guide.
- Signature color schemes tend to create uniqueness in the project and enable your audience to create a distinct perception of you. For example, comic book stories tend to use a lot of red, blue, and golden pastel shades to bring out the superhero’s distinct imagery.
- Similarly, negative characters are portrayed in darker shades, such as black and deep blue and purple.
- The type and style of videos also influence the nature of the color palette. Online video creators who prefer to vlog pick subtle pastel shades such as grey and champagne or fuchsia to compliment the lighting, background, and wardrobe selections.
- However, it must be borne in mind that marketing videos should not use too stylized or lustrous colors. The safer option in such a scenario will be to stick to a basic palette that compliments the video and efficiently conveys the message.
- Ordinarily, beige and greyish backgrounds may seem a little off, and brighter shades such as yellow and red can be too overwhelming.
- Thus, a professional setting requires combinations of blues and greys for a formal appearance.
- Spunky combinations such as green and bright blues and yellows may appear fun but may not be suited to all videos.
- Another principal issue with shades of blue is that though the color is deemed to be one of the cooler shades, it has negative connotations. Blues are often used to denote dark and depressed a well as complex overlays.
- Deeper shades of blue become more ominous. Thus, the ideal usage in a formal corporate video must be restricted to lighter shades such as turquoise, sky blue, and azure.
- For a better impact, deeper blues such as royal blue can be chosen, albeit with some research into specifications.
Which Tools Can Help?
In general, most shades appear alongside a palette that is provided by the video editor itself. Some of the more popular video editors provide comprehensive coverage of the color wheel with luminescence and saturation adjustments.
However, the uninitiated tools should use tools provided by popular developers such as Adobe. The selection of a tool kit or software must be made with the necessary knowledge of features and platform support.
Tools you download must not only provide you with an exhaustive palette to select from but should also be easy to use. Easy creation and customization can help you experiment with different hues and shades to create eye-catching color schemes. Make sure that the tool you use supports the same format that your video editor does.
Otherwise, the process becomes extremely tedious and cumbersome. Even if you do not possess the format specifications, a converter tool built-in feature can easily solve your problems.
Although the seasoned eye can have limitless possibilities to experiment with multiple shades, it is different for the newbies. For those who are just starting, it is recommended that preset color schemes must be preferred. This saves time and effort and, at the same time, ensures a tasteful selection of suitable color schemes.
Ultimately, regardless of the color scheme you choose, it is essential to bear in mind that the colors and their connotations must be well researched. Not only this, but before using, the target audience must also be known.
Color selections can greatly affect cultural and ethnic interpretations. So, a brand must always know which colors can influence which target groups and how.