There are a lot of things that come to mind when one talks about perceived value. Some look at it as an emotional element, while others see it as a tangible thing. In the packaging world, these elements enable customers to understand what each packaging solution represents—in terms of value and emotion.
As technology continues to drive innovation, businesses are coming up with novel ways to package and brand their product. To put it plainly, brands are harnessing the power of aesthetics to connect with their target audience on an emotional level. So they could drive engagement and sales.
Look at the following elements that businesses think about when developing their custom printed gift boxes.
Modeling Customer Behavior
According to Consumer Reports.org, packaging design and color can have a visible effect on buying behaviors. Though colors are often used in Custom Gift Boxes to make them more alluring, these must also be considered when trying to achieve your marketing goals. For instance, brighter hues are used to carve gift boxes so they could draw customers that are looking to buy someone a present for a birthday, anniversary or Christmas.
In contrast, if you are selling healthy breakfast cereals, pastels and whites will be your preferred choice to attain a softer and adult image. Branded packaging that boasts strong color patterns should infuse them into their packaging design.
Generating Repeat Sales
The element of quality can greatly influence a consumer’s buying behavior. However, quality standards vary from brand to brand. Businesses that are leveraging packages as a masking source are heading in the right direction. There countless brands out there that are using premium custom made gift boxes to attract and convert prospective customers, but they have low-quality products in it. Something buyers discover at a later stage.
Premium packaging can also leave a positive impression on the customers and encourages them to buy from you regularly. Top brands like Apple have done a remarkable job with their packaging. They craft packaging solutions that speak volumes about the quality of the product lying within. And Apple has never let its customers down as superior quality reflects across all the tiers of the tech company.
Over the years, the iPhone manufacturer has successfully used packaging to market the smartphone and created an emotional connection with the audience by delivering the first-rate device that is still loved by millions. In brief, the company is delivering on its promise.
Creating a Brand Identity
A lot of customers often associate a brand’s image with how its service or products are packaged. Many tech products come in unique and sleek packages to reinforce the idea of innovation. Something every other business aims to project. With the help of product packaging, you can distinguish your brand from the competition. This can be challenging, especially when the products aren’t too different.
Driving Sales with Colors
Every so often, we have seen that similar types of products embrace similar packaging design and color. For example, gold, silver, and black are recurrently used for luxury items. White, on the other hand, is the most appropriate choice for inclosing cleaning products. Conversely, brands that long for edgy look pair black with vivid colors, which exudes energy and sophistication.
On the whole, packaging has the power to influence shopping behaviors and when done right it can excite customers, lower packaging costs, and enhance your marketing efforts. However, it cannot be achieved without the help of a professional packaging company like The Legacy Printing that has the expertise and knowledge to craft an ideal solution.