On any given day, most of our Email Marketing is flooded with a barrage of automated email newsletters that do nothing more than give us one more thing to do – which is to read them all as unreadable or fully subscribed.
But every now and then, we get a newsletter that is very good, not only do we read it, we click on it, share it and offer it to our friends.
Email marketing is the practice of sending a variety of content to a list of customers via email. This content can serve to generate website traffic, lead, or even product signups. It is important that recipients of any email promotions choose to accept this content and that each newsletter offers something valuable
How to create an effective email marketing campaign
Effective email marketing campaigns need to be cleverly crafted to get attention in busy inboxes. You should follow four steps to create an effective email promotion.
1. Use a comprehensive email generator.
The first step in creating an effective email marketing campaign is to use the best email maker.
There are different options depending on your needs including Hubspot, Melchimp, Public Email Marketing and Constant Communication.
With a wide range of email creators, you can create, optimize, and personalize your own email promotions without the need for any technical or graphic design experience.
2. Includes personalization elements in copying and great imagery.
“Dear Sir / Madam” – Very few people want to read emails addressed to them – as opposed to their first or last name – and even very few people want to read emails that give them a wall of text. Visual helps your recipients quickly understand the basics of email.
3. Add a suitable call-to-action.
Once you’ve included personalization elements and added your copy and images, it’s time to add a call-to-action.
After all, exceptional marketing emails need to have a meaningful CTA. After all, if brands take up customers’ time with other emails – and inbox space, each message must have a point to it. Internet users receive multiple emails a day – why should they care?
4. Make sure it is designed for all devices.
Effective email marketing campaigns are designed for all devices on which users can read their emails – desktop, tablet and mobile.
Email promotions designed for mobile devices are especially important – known as a quality “responsive design”. In fact, 733% of companies prioritize mobile device optimization when running email marketing campaigns.
You’ve probably received enough emails like this and it’s hard to know which newsletters are worth subscribing to, so we’ve compiled a list of some of our favorite examples.
Read on to find examples of some great email campaigns and what makes them great – or head over to brands you already know and like.
But first, download the plan template You’ll need to run your own customized email marketing campaign and check out our new Office Outdoor Email Generator to make your email address more enjoyable in your contacts.