Much more than keywords with which to fill the text to climb positions within the SERPs of search engines, keywords show needs, needs and curiosities, are research intentions, identify a drag, offer an answer, and, therefore, identify a business.

Finding the proper keywords like Documentary Video Production Company Sydney with which to position yourself within the search engines is important to be found by your audience and maybe a preliminary phase for:

  • Develop an Inbound Marketing strategy;
  • Build an internet site that desires to optimize its presence;
  • Use blog and text as website positioning tools;
  • Set up an efficient content marketing strategy;
  • Correctly set the parameters of paid Ads;
  • Acquire new customers and sell.

But the way to choose the proper keywords for a text? It all starts with SEO Audit and Keyword Research which represents the phase of keyword research.

SEO Audit and Keyword Research

Without going into the subject, which deserves a valuable insight, for now you only got to know that to seek out the proper keywords you’ve got to start out with a careful study of the brand and therefore the sector of reference, you want to know your target, its research intentions and therefore the way he searches.

How to do? You’ll observe the forums, groups and blogs within the sector, or all those environments during which, by communicating, the user manifests and demonstrates both his needs and therefore the way he expresses himself and will, therefore, look for what he wants.

In the SEO services Sydney and keyword investigation phase, you would like to research several important aspects:

  • Search volumes, i.e. what percentage times on the average people look for that keyword.
  • The cost per click, or what proportion Ad Words advertisers pay to urge a click within the ad
  • The trends and seasonality of a selected keyword
  • The type of query and search intentions of your target audience: informational (when the user searches for information on a topic), navigational (when the user searches for a selected website starlinks.com.au) and transactional (when the user searches for an internet site ready to satisfy your need and on which, therefore, to perform an action)
  • The characteristics of the provide you with need to promote, the reference market and therefore the brand
  • Analyze the way people search
  • the type of keyword: head key (usually with a term, sometimes two, characterized by large search volumes, high competition and tiny specificity) or long tail , long tail keywords (with 3 or more terms or short expressions ), characterized by less conspicuous research volumes but also less competition and greater specificity with reference to the research intentions
  • The keyword difficulty, or an estimate of the degree of difficulty to succeed in the very best positions in SERP
  • The main keywords, the secondary keywords and therefore the related keywords or co-occurrences, or those terms that always accompany the keywords.

How to find keywords

They look for keywords with which to position an internet site within the SERPs requires tools with which to hold out your studies and analyzes.

Here are the freest tools to seek out the keywords that interest you:

Google Trends

It is Google’s free tool that permits you to research trends.

Google Ad Words Keyword Tool

Google Ad Words Keyword Tool is additionally referred to as Keyword Planner and allows you to research search volumes, trends, correlates and CPC of keywords.

This is the free Google keyword search service within Ad Words that has replaced the Keyword Tool.

Google Suggest

Google Suggest isn’t a true tool but it’s simply the auto-completion of Google while you type in search terms which recommend the search intentions and suggests the related ones. Maybe you never noticed it but it’s really useful as a keyword research tool.

Google Search

you can use it to research the results of the SERPs and make your assessments concerning the relevance of the keywords, the correlations and therefore the search intents.

Google related

Google related is Google’s tool for locating related words for your keywords. The info relates to US research, however it can always be useful to know how the user generally behaves.

Word tracker

Word tracker may be a freemium analysis tool that permits you to spot the correlates of a keyword and therefore the long tail.

Ubersuggest

Ubersuggest is a superb free tool to seek out the related keywords of your interest.

Keyword.io

Keyword.io is that the tool that means an entire list of relevant keywords and may assist you find the phrases users use to seek out information, products and services.

SEMRush

SEMRush, free for few searches then paid and, like Sodom, very useful for analyzing search volumes, trends, correlates, CPC, keyword difficulty, competitors.

Answerthepublic

Answerthepublic may be a valuable free online tool that gives you with the foremost popular questions on a selected topic in real-time. Providing you with information on people’s needs and requirements, but also on the motivations and emotions behind an inquiry query.

If you don’t have the choice to use a paid tool, this is often a choice to consider. Reserve it in your bookmark because it’s not an easy word generator but a true keyword planning tool.

How to find keywords: conclusions

We have tried to insert the foremost interesting tools but in particular people who are often used for free of charge to understand how to seek out keywords and also the way to see the foremost searched words on Google.